Social media outlook for 2008

by Jiyan • January 22, 2008

Social media was one of the big stories in 2007, particularly in the marketing and PR space. Large companies and agencies continued to explore opportunities in emerging channels, meeting with mixed results, Forrester predicted that spending on social media will grow to $6.9 billion over the next five years, a number surpassing their projects for […]


Media relations tips

by jiyanwei • January 1, 2008

Bulldog Reporter and TEKgroup International have recently released results from a 2007 survey of journalists on media relations practices. The survey, based on responses from 2046 journalists, is full of useful information on media relations. Some of the top-line findings include: Journalists first choice for receiving news releases is via e-mail – In fact, 77.9% […]