Google, Big Data & what it means for SEO
Originally published on Search Engine Watch (May 2012) In Google’s recent earnings call, the question was posed, “If you think of the future of Internet search 3 or 4 years out, how important will the social signal be and how important (will) personalization be?” CEO Larry Page responded by explaining how he might search for […]
Is Big Data a fad, or something legit?
Originally published on Gigaom (May 2012) “The field of [big data] draws on findings from statistics, databases, and artificial intelligence to construct tools that let users gain insight from massive data sets.” – Michael Pazzani, Intelligent Systems Pazzani’s quote was originally published in February 1999 and did not reference big data; it referenced knowledge discovery […]
How openness fuels Big Data
This is Part 3 of a 5-part series devoted to exploring the concept of Big Data to determine what makes it different from other hyped data “revolutions” of the past. On his first day in Office, President Obama signed the Memorandum on Transparency and Open Government, a platform aimed at fostering greater accountability from the […]