Dealing with churn when selling SaaS to SMBs
After the first several months of actively selling a premium service to contractors who signed-up for BuildZoom, we realized that churn was happening. An annual churn rate of 20% seemed alarming given the ~10% annual churn rates I had been used to in the mid-to-large market SaaS space up to this point in time and much […]
How financial publishers reconcile news with public company profiles
This is a pretty esoteric subject but I’ll try to contextualize to make it a bit more interesting. In the financial publishing business, it’s a common practice to create profile pages for publicly traded companies so investors can easily get all the information they need at a glance. The profile pages are populated with a […]
Post-mortem thoughts on HouseFix
Rip Empson reported today that HouseFix has officially shut down after launching one year ago at TechCrunch Disrupt. In their farewell message, they reiterate their very commendable vision, “to bring the existent relationships between homeowners and contractors online,” before acknowledging they “did not attract a large enough user base to complete [their] vision.” I have to […]
Virtual Bazaars
Driving out of downtown LA was a bit of a pain in the ass this morning. Between CicLAvia and the Fashion District bazaar, it was complete chaos. In DC, I might have turned up my iPod and reminded myself to breath slowly but still being somewhat new to LA, I was able to distract myself with what […]