Dealing with churn when selling SaaS to SMBs

by Jiyan • October 23, 2012

After the first several months of actively selling a premium service to contractors who signed-up for BuildZoom, we realized that churn was happening.  An annual churn rate of 20% seemed alarming given the ~10%  annual churn rates I had been used to in the mid-to-large market SaaS space up to this point in time and much […]