Growth

This time of the year it seems as though there is an endless array of parties and social gatherings to fill up your evenings.  Some of these gatherings are going to involve your co-workers or friends and family, who you already know and love (or at least can bear).  However, everyone knows what it is […]

Article from AllBusiness that was syndicated on the New York Times Web site about using social networking sites for Marketing and PR: Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely […]

Bulldog Reporter and TEKgroup International have recently released results from a 2007 survey of journalists on media relations practices. The survey, based on responses from 2046 journalists, is full of useful information on media relations. Some of the top-line findings include: Journalists first choice for receiving news releases is via e-mail – In fact, 77.9% […]

A couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR versus advertising. I think the concept of a ‘community manager’ is really starting to pick up steam and is an alternative […]

A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing. Forrester extrapolated that over the next five years, spending on interactive marketing will grow at […]