Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release.  Her posting prompted me to give her a call and there were two outcomes from that discussion.  First, the discussion influenced some of my thoughts in the article I recently drafted for Visibility Magazine.  Second, she followed-up her initial post with feedback from some industry professionals in an article called, The SEO Value of a Press Release.