Several weeks ago, Mihaela Lica from Everything PR presented a critical perspective on a news release we had issued in which she raised some good questions about the goals and target on a news release. Her posting prompted me to give her a call and there were two outcomes from that discussion. First, the discussion influenced some of my thoughts in the article I recently drafted for Visibility Magazine. Second, she followed-up her initial post with feedback from some industry professionals in an article called, The SEO Value of a Press Release.
2Go MediaNovember 10, 2009
Press release is similar to article submissions, technically they have no difference in submissions and process of generating traffic and back linking, the only visible difference is the formatting of the contents which usually comes in a corporate manner like product launches, company statements, in other terms a written document subjected to the company or an individual.