Posts By: jiyanwei
Increasing time-on-page
Originally published on Moz (December 2011) In 2011, “quality” certainly seems to have become the soupe du jour. With the release of Panda, Google affirmed their stance that quality was something that could be algorithmically determined and the determination of quality would be a key factor in determining search rankings. Many (including Rand) concluded that […]
Media relations tips
Bulldog Reporter and TEKgroup International have recently released results from a 2007 survey of journalists on media relations practices. The survey, based on responses from 2046 journalists, is full of useful information on media relations. Some of the top-line findings include: Journalists first choice for receiving news releases is via e-mail – In fact, 77.9% […]
The community manager
A couple of days ago Jeremiah Owyang spent some time outlining the ‘Four Tenants of the Community Manager,’ which is extremely interesting in light of the panel I participated in last week on PR versus advertising. I think the concept of a ‘community manager’ is really starting to pick up steam and is an alternative […]
Life After Google
Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape and Yahoo! […]
Social media will drive emerging channels to $10 billion by 2012
A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing. Forrester extrapolated that over the next five years, spending on interactive marketing will grow at […]