Blog Column

Over a decade ago when I was a senior at Hawken School I can remember listening to a conversation between Dr. Carr, our headmaster at the time, and our IT manager (whose name I can’t remember). The year was 1996 and Google had yet to reach omnipotence. As a matter of fact, Netscape and Yahoo! […]

A Forrester Research, Inc. report released at the Forrester Consumer Forum in Chicago this past month provided survey results from a sample of 344 interactive marketing professionals who were asked about their budgeting decisions throughout various forms of interactive marketing. Forrester extrapolated that over the next five years, spending on interactive marketing will grow at […]

Originally published in The Journal of New Media & Culture (Winter 2007) At a recent conference, I overheard one communications professional ask another, “What is our Web 2.0 strategy?” I wondered what exactly they meant by a Web 2.0 strategy, despite my background and experience with the Web and new media, and, soon after, decided […]

This is a little strange – I was doing some research on television content migrating onto the Web and ended up running the same query – for ‘arrested development’ on Mozilla and Internet Explorer, and found that the MSNBC site hosting the video content ranked higher in a Google search run on IE than on […]